Avon Ratings and Reviews
shopping options
Shop mascara or
Choose a Category

Customer Reviews for Avon Anew Beauty Lash Transforming Mascara and Serum Black

Avon Anew Beauty Lash Transforming Mascara and Serum Black

Dual-ended lash fortifying mascara, specially formulated for mature lashes. Easy to remove, helping to prevent further lash loss and breakage.
Average Customer Rating:
4.522 out of 5
4.5
 out of 
5
Open Ratings Snapshot
Rating Snapshot (23 reviews)
5 stars
17
4 stars
4
3 stars
0
2 stars
1
1 star
1
20 out of 23(87%)customers would recommend this product to a friend.
This product is no longer available. Continue shopping at Avon
Customer Reviews for Anew Beauty Lash Transforming Mascara and Serum Black
Review 1 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

Wow!!! You will never try another mascara again!!!

Date:17 April 2011
By gemgem
| Manchester
| Age 25-34
| Skin type Normal
| Hair type Coloured
I have quite good natural eyelashes to start with but have never found a mascara that i am completely happy with...until now...i have tried pretty much every mascara you can think of from the very cheap to the most expensive but have never been completely happy with any of them. This mascara however ticks all the boxes for me. it goes on really well, with the wand grabbing and coating every lash. i am able to style my lashes just how i like them with this mascara unlike any other i have tried & it really makes my eyes pop! The thing i like best about it though is that it stays put but then washes off really easily with just warm water. i used to end up with black splodges all over my towels from other mascaras that just dont wash off properly, plus rubbing my eyes with the towel would also pull some of my eyelashes out. And not forgetting the serum! i have noticed a big difference since using this serum, my eyelashes tend to fall out quite a lot but this serum seems to have strengthened the roots of my lashes and they are now thicker and more luscious than they have ever been. I cant stop raving about this mascara, its fantastic! Thankyou Avon, i am one happy lady! x
Review 2 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

Fabulous Product

Date:02 September 2011
By Moodle
| Nottinghamshire
| Age 35-44
| Skin type Combination
| Hair type Coloured
I am 41 and for years have had very sparse eyelashes with big gaps. If you touched my lashes I would have 6 come out together. I decided to give this product a go when it was on offer. My goodness what a difference. I now have a full and thick line of lashes. I recently went for a make over day and the make up artist complimented me on my full and thick lashes. At the time I had only been using the serum a week. What a result!!!!
Review 3 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
4 out of 5
4 out of 5

Good For Separating Long Lashes!

Date:01 September 2011
By xxhollymariexx
| Worthing
| Age 18-24
| Skin type Normal
| Hair type Coloured
I bought this when it was on offer as I needed a new mascara. Usually I wouldn't buy this as I seem to get through a lot of mascara & its a bit too pricey for me to be buying regularly.
I didn't notice the serum doing too much to my lashes but I haven't got mature lashes yet like the product is meant for. I bought one for my mum as part of like, a beauty hamper I put together & the serum did work well for her lashes. Restoring her sparse lashes to a fuller look.
Great mascara, & the brush is fabulous! Its great at separating longer lashes!
Review 4 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

Once again i have found the best mascara!

Date:17 July 2011
By MoMo
| Glasgow
| Age 45-54
| Skin type Dry
| Hair type Coloured
I hought I would never find anything to beat the now discontinued Elizabeth Arden double ended mascara - but I have now and it's this product.
Only wish I knew how best and when to apply the serum though! Any tips?
Review 5 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

never something else

Date:02 July 2011
By Alia75
| Oldham
| Age 35-44
| Skin type Combination
| Hair type Fine
Don't be put off by looking at the price!
Natural looking eyelashes, perfect covering, easy removal, no smudging... what else you desire?
I have got very weak and few eyelashes, with this product I feel they are getting stronger.
Just looking natural is the goal in the end.
Of course, if you are going to a crazy dress-up party, then it is not for that occasion, but for everyday wear...just perfect.
Thank you for reading
(and promise you'll try it)
Review 6 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

Highy Recommended

Date:22 June 2011
By HippyChick56
| Yorkshire
| Age 55-65
| Skin type Normal
| Hair type Coloured
I really like this mascara and have used it now for quite some time. It applies consistantly well and doesn't clog or run. In my opinion a very good product.
Review 7 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

fabulous but puzzling!

Date:18 May 2011
By MrsMeldrew
| Somerset
| Age 45-54
| Skin type Normal
| Hair type Curly
I've just started using this mascara this week, after having bought Avon's Magnify before. I loved the Magnify - especially the brush - but this is even better. I'm just not sure how to use the serum! The serum brush is like an eyeliner brush so not easy to coat your lashes (which I suppose is what you do with it!) It would have been better, I think, to have another mascara-type brush to put the serum on. Anyway, l'm liking the product so far. If anyone can tell me how to use the serum, I'd be grateful!
2 of 2 found this review helpful.
Review 8 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

Keep on buying.

Date:03 May 2011
By wendywoo
| Wakefield
| Age 35-44
| Skin type Oily
| Hair type Coloured
Anothe second buy for me. This mascara and serum are fantastic . Its easy to remove and easy to apply thinly or for a night out lashes of it . Would buy a third time.
Review 9 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
4 out of 5
4 out of 5

I'm in love!

Date:15 March 2011
By flippykitty
| Leicester
| Age 18-24
| Skin type Combination
| Hair type Curly
Before I bought this product, I looked through all the reviews and was slightly put off by the number of negative comments. What a good job I didn't listen!
The brush separates your lashes perfectly and the mascara gives a very natural finish- not at all "tarty". If you like your mascara very thick and obvious, then this isn't for you, but id you prefer it natural, look no further than this one.
1 of 1 found this review helpful.
Review 10 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

Brilliant product

Date:17 February 2011
By LittleT
| London
| Age 55-65
| Skin type Combination
| Hair type Mature
I've struggled all my life to find the right mascara. I'm quite sensitive/allergic to many products and have thrown away far more than I've ever been able to use. This mascara is perfect for me and the effect is wonderful. It never feels thick and sticky and goes on really nicely. However I don't use black, it's too heavy on me - is brown/black coming back? Please?
1 of 1 found this review helpful.
Review 11 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
4 out of 5
4 out of 5

Seems to work

Date:02 February 2011
By Celia
| Yorkshire
| Age 55-65
| Skin type Dry
| Hair type Fine
I am liking this product - in only a few days my lashes do seem to be longer, although no thicker. My lashes are also curling upwards without having to use a lash curler - they never did that before.
Review 12 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
2 out of 5
2 out of 5

Not worth it...

Date:29 November 2010
By MissZebra
| Brighton
| Age 18-24
| Skin type Combination
| Hair type Dandruff prone
I didn't enjoy this product. It barely looked like my lashes had any mascara on, no matter how many coats I applied, and directions for using the included serum were very vague; even when I coated the bottom of each lash with it, my eyelashes remained thin, separated and sparse.
Additionally, whenever I opened the mascara - through a technical fault, maybe? - I got absolutely loads of little black flecks of stuff on my hands.
I'm not going to lie, it had pretty packaging and an easy-to-use wand, but that was about it; for people looking for "volumised" lashes, this is not the product for you, but if you like a barely-three mascara then I would recommend this product.
3 of 3 found this review helpful.
Review 13 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
1 out of 5
1 out of 5

Too much like hard work

Date:13 November 2010
By Mish
| berkshire
| Age 45-54
| Skin type Dry
| Hair type Coloured
I wasn't a bit impressed with this product as it takes ages to build up the required amount of mascara. Even with about 6 applications my eyelashes looked thin and puny and I wasn't sure what to do with the serum. Do you use it like an eyeliner or what?
A huge disappointment!
Review 14 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
4 out of 5
4 out of 5

great mascara, stingy serum

Date:07 November 2010
By mrsmackay
| airdrie, north lanarkshire
| Age 18-24
| Skin type Sensitive
| Hair type Coloured
first f all, the mascara is absolutely amazing! stays put all day and makes lashes look lovely and thick and long. the serum does sting, A LOT, hence the 4 stars rather than 5, but it doesnt leave my eyes red or cause any lasting irritation and it is making a difference to my lashes and as soon as the serum dries the stinging is gone. i have extremely sensitive skin so on somebody else the serum probably wouldnt cause them any bother so i would definitely recommend it to others, just be prepared fr a little stinging when you first apply the serum.
Review 15 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

Truly is lash-transforming!!

Date:17 August 2010
By PamperedPrincess
| Cardiff
| Age 18-24
| Skin type Combination
| Hair type Greasy/Oily
I bought this product after fancying the new lash serum out, but refusing to pay the extortionate price for it. For a quarter of the price, you get around the same amount of serum PLUS a mascara with the Avon version! I'd pay double the price for the mascara alone! I'm not sure if this is just wishful thinking, but I swear my lashes are getting thicker, but they are definately longer and I've only been using it for four days!!!
Review 16 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

PLZ AVON DONT DISCONTINUE THIS ONE

Date:24 June 2010
By salubrious
| ipswich uk
| Age 45-54
| Skin type Sensitive
| Hair type Dry
this is the best mascara i have ever found. My lashes are longer since using the serum, the mascara doesnt clump and stays put all day. It also seems quite conditioning, doesnt irritate at all!
i love it!
I just hope it doesnt get discontinued like so many products do.
3 of 3 found this review helpful.
Review 17 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

Everyone sould buy this!

Date:16 June 2010
By MrsBo
| London
| Age 35-44
| Skin type Dry
| Hair type Coloured
I have struggled to find a good mascara and have spent a fortune on all the mascaras that carry the "false lash effect, massive lashes, perfect lashes" promise - only to throw them in the bin when they don't live up to that promise. This mascara is PERFECT!. The serum is easy to use and the false eyelashes I had to wear when I wanted dramatic perfect lashes are now in the bin with the useless mascaras. And another bonus - even though it isn't a waterproof mascara, it managed to stay put when my eyes were streaming with tears during a nasty hayfever attack. My eyes were red and puffy and looked terrible but the long black lashes stayed put! Not a panda eye in sight.
3 of 3 found this review helpful.
Review 18 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

Perfect

Date:18 May 2010
By Louli
| Coventry
| Age 18-24
| Skin type Normal
| Hair type Fine
I have always had trouble finding a mascara that doesn't leave my eyelashes looking clumpy and messy... until I found this one. The bristles coat each lash without leaving any of those annoying nasty clumps!
1 of 1 found this review helpful.
Review 19 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

Date:12 April 2010
By Crazyjayne
| Staffordshire
| Age 45-54
| Skin type Combination
| Hair type Fine
After years of searching for the perfect mascara - I have found it, thank you Avon, this mascara has definitely made my lashes thicker and longer, almost a false lash effect. Also doesn't smudge but comes off easily. Best I have ever bought
4 of 4 found this review helpful.
Review 20 for Anew Beauty Lash Transforming Mascara and Serum Black
Overall: 
5 out of 5
5 out of 5

Date:09 March 2010
By pepper
| Essex
| Age 35-44
| Skin type Sensitive
| Hair type Dry
I bought this when it was on special offer - just to see if it would make any difference to my lashes. In only just 3 days of use the difference was incredible, my eyelashes doubled in length & volume. The serum does sting a little bit until it dries but what a great product. I've recommended it to my friend and they've bought it to. We all say the same thing BRILLIENT.
15 of 15 found this review helpful.
1 2 next>>