review categories
shopping options
Most Popular Products
Top-Rated Products
Customer Reviews for Avon Avon Ideal Shade Natural Liquid Foundation SPF10
Avon Avon Ideal Shade Natural Liquid Foundation SPF10
Silky smooth, radiant formula softens the look of lines, wrinkles and pores, and the buildable medium coverage lets you conceal imperfections for a flawless finish. Oil free.
30ml
Average Customer Rating:
Rating Snapshot (34 reviews)
5 stars
18
4 stars
9
3 stars
3
2 stars
0
1 star
4
26 out of 34(76%)customers would recommend this product to a friend.
Customer Reviews for Avon Ideal Shade Natural Liquid Foundation SPF10
Review 1 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
best foundation i have ever used
Date:21 April 2011
By maximoo
| Birmingham
| Age 35-44
| Skin type Combination
| Hair type Coloured
Avon Ideal Shade Natural Liquid Foundation SPF10 shade shell...
This foundation is one of the best i have ever used. It feels silky on the skin and very light. It gives an even coverage all over and matched my skin tone so well it looked like my skin was glowing. I have open pores, this foundation softened the look of my open pores and even diminished the look of my fine lines around my eyes. It lasted all day, even in the warm weather my skin breathed and did not look like my face had melted. I highly recommend this foundation.
This foundation is one of the best i have ever used. It feels silky on the skin and very light. It gives an even coverage all over and matched my skin tone so well it looked like my skin was glowing. I have open pores, this foundation softened the look of my open pores and even diminished the look of my fine lines around my eyes. It lasted all day, even in the warm weather my skin breathed and did not look like my face had melted. I highly recommend this foundation.
5 of 5 found this review helpful.
Share this review:
Review 2 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Perfect skin
Date:04 February 2012
By kaydee
| Billingham, Teesside
| Age Over 65
| Skin type Sensitive
| Hair type Fine
I have used this product previously and really like it as it gives excellent coverage to my skin. I have a few red veins on my nose and this covers perfectly.
Share this review:
Review 3 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Loved this
Date:27 January 2012
By Jaspie
| Wilton, Nr Salisbury
| Age 55-65
| Skin type Sensitive
| Hair type Mature
Was skeptical for the price, but have to say, the colour and texture are great. Use a foundation brush and translucent powder. Perfect everytime.
Share this review:
Review 4 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
What a real shame
Date:26 January 2012
By bettyboop
| Norfolk
| Age 18-24
| Skin type Dry
| Hair type Damaged
when i purshased this item i thought it was a replacement for perfectwear everlasting foundation which i had been using for many years, it makes me so mad when you find a lovey foundation and then they update it or remove it fully, as soon as i began putting this foundation on my face i knew it wasn't my normal foundation, it felt thick and horrible suffercating my skin, didn't feel oil free it felt like the bottle was full of oil and it left my face feeling very greasy, and whats with needing it in a glass bottle. Just remake perfectwear foundation, the real shame is that i'm having to spend more money now on trying to find a new foundation that will feel and look the same and avon may lose another customer because of this.
Share this review:
Review 5 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Avon Ideal Shade Natural Liquid Foundation
Date:10 January 2012
By KarenR
| Cambridge
| Age 35-44
| Skin type Normal
| Hair type Coloured
I bought this foundation as it was on offer and I was running out of my previous foundation which was Avon Perfectwear foundation. This is not as good a coverage as Perfectwear foundation which Avon do not sell anymore, which is a pity.
Share this review:
Review 6 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Best Foundation Ever
Date:30 December 2011
By Fingy
| Bawtry South Yorkshire
| Age Over 65
| Skin type Dry
| Hair type Fine
This foundation is very good because it does what it says & I have purchased it a second time.
It goes on with a feel like silk & it is not a heavy foundation but covers well .
Well done Avon !!
Share this review:
Review 7 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
50/50
Date:23 December 2011
By Ruzzi
| london
| Age 18-24
| Skin type Combination
| Hair type Damaged
I had received a free sample of this foundation and when i tried it, i loved it.radiant skin, brightened under my eyes and very good coverage.i was so impressed i bought the actual foundation. i do feel like company make their samples really good so people would buy it,but the product itself in a larger bottle isn't just as good. when i received the actual product, it didn't give enough coverage, but then i used a bit more and it was alright. i didn't want to use more then that because i knew i would get cakey skin straight away. it does bring radiance to your skin and i do like it, it is the foundation i am currently using but i think it could improve. it looks natural on me as if i have no heavy foundation or make up on. you would have to carefully pour some foundation on to your hands because there no pump for it, in a way it is good because the warmness of your hands is good for the foundation, and if you still have a bit of extra foundation left, then you could put some back in the bottle.
Share this review:
Review 8 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Fantastic foundation!
Date:03 December 2011
By Melz
| Lancashire
| Age 25-34
| Skin type Spot-prone
| Hair type Coloured
reveiwer maximoo said it perfectly. I used to use a very thick maximum coverage foundation from a high-end brand as I suffered from acne for a while but since I have been on antibiotics and my skin is clear again I use this in shade Natural Beige. It goes on like silk, is easy to apply, adapts to skin tone exactly and looks and feels so natural you can't even tell you're wearing foundation. Makes skin look healthy and fab! Even full price it's a bargain but when it's on offer it's a steal! My mum also buys this every time, it's her fave :)
Share this review:
Review 9 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Really good purchase
Date:29 July 2011
By LeLe1
| North Lincolnshire
| Age 18-24
| Skin type Normal
| Hair type Curly
I LOVE this foundation it lasts for ages. My last bottle lasted me 2 years. Plus when it is on offer I can get 2 for a very good price. I really recommend this foundation, as it stays on throughout the day and washes of easy.
Share this review:
Review 10 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Perfect buildable foundation
Date:26 July 2011
By Lou47
| lancashire
| Age 45-54
| Skin type Combination
| Hair type Coloured
I really like the look and feel of this foundation. It has a medium coverage and a natural finish. It can be built up where you need more coverage. It wears well and feels comfortably light on the skin, it doesn't feel like your wearing makeup. The shade selection is great and should suit most skin tones. It also contain spf 10.
Perfect!
Perfect!
Share this review:
Review 11 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Disappointed
Date:12 June 2011
By Jade97
| Lincolnshire
| Skin type Combination
| Hair type Greasy/Oily
I bought a sample of this product after seeing the great reviews online but was quite disappointed.
First of all, the shades are a lot darker than they should be, I am usually Ivory or Shell but both shades made me look very orange and didn't match my skin at all.
I also found this foundation to be very dry and hard to apply. I have quite oily/sensitive skin and this foundation made my skin feel quite tight and not silky at all!
I hope this foundation was good for someone but not for me!
Share this review:
Review 12 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
One of the Best
Date:07 June 2011
By Slummymummy
| Wales
| Age 25-34
| Skin type Combination
| Hair type Coloured
Was originally going to buy the Anew Foundation but after reading the reviews for the Ideal Shade I bought it instead in Natural Beige. Must say was pleasantly surprised. This is a very easy to blend foundation and actually does cover open pores. Also the colour does adapt to your skintone - I have a light olive complexion and find it really hard to get shades that look natural. The coverage lasts all day too. This foundation doesn't even look like foundation, just made me look like I had great skin. Would highly recommend as I have tried many luxury brands at twice the price that don't come close to this foundation.
Share this review:
Review 13 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Best foundation I have ever used
Date:23 May 2011
By Barbara
| Leominster
| Age 18-24
| Skin type Dry
| Hair type Fine
It gives me best coverage . Hides pores on my nose . I purchase this fundation in nude . Highly recommended !
Share this review:
Review 14 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Nutmeg is DARKER than it looks
Date:06 April 2011
By Sara
| London
| Age 18-24
| Skin type Spot-prone
| Hair type Greasy/Oily
I'm an NC40 - 42. Nutmeg was around NC55. *sigh* nothing like the swatch above!
Share this review:
Review 15 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Next best thing to mousse
Date:24 March 2011
By Anonymous
| Ilford,Essex
| Age 18-24
| Skin type Combination
| Hair type Curly
Great to wokr with long lasting next favourite to the discontinued mousse
Share this review:
Review 16 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Good foundation
Date:29 January 2011
By Amanda
| Wales
| Age 18-24
| Skin type Normal
| Hair type Greasy/Oily
It gives me great coverage, matches my colour perfectly, i've got red cheeks so it difficult to find foundation that covers it but this covers the redness and it lasts all day. I've found that sine it hasn't got a pump you have to tap it hard on your hand a few times to get product out. I've only been using this a few days and can see a difference between this and other foundations.
Share this review:
Review 17 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
AWESOME!
Date:28 January 2011
By beautyaddict
| West Midlands
| Age 18-24
| Skin type Combination
| Hair type Mature
I have been looking for good foundations for a long time but now my search is over! I purchased this foundation in natural beige, it gives great coverage, hides the pores on my nose and cheeks, highly recommended!
Share this review:
Review 18 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
Good Foundation
Date:17 January 2011
By Anonymous
| Bournemouth, Dorset
| Age 25-34
| Skin type Normal
| Hair type Coloured
I ordered this the other day and after using it just once, i can see the difference it makes to my face.... the only problem I found is I have pour it out before putting it on my face as its an open bottle? should there be a pump or something on the top that mine is missing?
Share this review:
Review 19 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
A nice foundation
Date:29 December 2010
By Nikki
| Colchester
| Age 18-24
| Skin type Normal
| Hair type Coloured
I find it tricky to buy foundation in shops, let alone online where you can not see the colour, so I took a chance and I really liked it.. The next couple of days I started coming out in alot of spots which I never usually do but it could be a coincedance.
Avon I would make the colour box a little bigger and clearer as it is difficult to decide from the little box - also maybe suggestions on what shade to purchase for what skin type?
2 of 2 found this review helpful.
Share this review:
Review 20 for Avon Ideal Shade Natural Liquid Foundation SPF10
Overall:
loved it
Date:10 October 2010
By Loola
| scotland
| Age 25-34
| Skin type Combination
| Hair type Greasy/Oily
iv tried and tested a few avon foundations now and this is by far the best one. at first i wasnt too sure as it had an oily watery look and smelled very strong too. decided to give it ago and fell in love with it. i use it every time im going out and it lasts a gd few hours too. bought it in creamy natural it looks dark when its out the bottle but i have pale skin and it goes on well leaving a nice healthy glow. have just purchased another.
Share this review: